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What is Publicity?
Not all publicity is good publicity. Just look at the recent sacking of Jeremy Clarkson host of the top-rating TV show Top Gear. For someone who seemed to relish the spotlight, I’m sure he would prefer to be out of it at the moment. His very publicly covered antics were...
What is Public Relations?
Last week I ran a workshop on Personal and Professional Branding Strategies for the Career Development Association of Australia. One topic that intrigued the group was how to do your own public relations to grow your business. Well there are a lot of tactics small and larger businesses can use...
Clothes Maketh the Man
At a business seminar recently, one speaker a well-known successful businessman wore a well-tailored suit, crisp white shirt with French cuffs, expensive cufflinks and smart tie. He looked the part of a very successful businessman. The other speaker equally successful worked in the organic food industry. He also looked sharp...
Build Business Brand Ambassadors
Sometime ago when I was working in a corporate environment I came up with an acronym for a team that would represent the company as ambassadors. WON team was a play on the company brand and was all about “winning”, being number one and part of one team. Ultimately the...
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THE SECRET TO YOUR PERSONAL BRAND REVOLUTION
