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May 28, 2020

Try These Six Tips From Successful Personal Brands

One of my favourite binge watch shows was Nashville. As I am a fan of performance and entertainment and enjoy the process of developing personality and celebrity brands, to me it was fascinating to see how some artists succeeded and others equally talented, didn’t.  ..

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May 14, 2020

Your ABC Checklist Before Brand Pivot

A brand whether it is your own personal brand or that of your business – is always evolving. And certainly that is the scenario many of us are facing at the moment. Is pivot the word for you or reinvent or business as usual? ..

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May 07, 2020

Is There a Difference Between Brand and Image?

Personal branding is the practice of people marketing themselves and their careers as brands: according to Wikipedia. The site goes on to say that personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organisation. ..

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