Personal Brand Boost
As an entrepreneur, self-employed business owner, executive or manager, YOU need to stand as the “go to” person in your field. To become top of mind with your target audience requires the establishment of an influential and compelling personal brand.
Brand communication is more than just saying something to a group of people. It’s about communicating the inner essence of you – your uniqueness, positive qualities, strengths, skills and passions, not only through verbal communication but also visual, vocal and being visible.
Personal Brand Boost is our foundation coaching module that will help understand your niche and your point of difference. You will also develop your key messages and complete a communication content plan and schedule.
Key communication areas to be covered include:
- Personal brand audit via pre-completed questionnaire
- Align personal and professional values and brand
- Perception feedback and management
- Identify core competency & differentiation
- Signature statement, tag line and USP
- Uncover and develop key marketing messages
- Create content plan and schedule
This is the first step in creating a compelling brand and profile. It is designed for YOU based on your needs. It is not a group session. You will get special one-one mentoring to elevate your brand.
Sue’s guidance has been invaluable! Before working with Sue, I knew I needed a plan and clear direction to achieve my strategic goals and establish myself as a leader within a new community. At the end of our time together I have an extensive portfolio of actions and opportunities to progress both in-person and virtually that I am sure will make a big difference to me..
Sue is calm, extremely knowledgeable, well organised and a natural coach. Together we set clear outcomes from the program as well as ‘homework’ to follow up each session. The accountability was very valuable, and the feedback from Sue was fantastic. I would certainly recommend her to any senior leader looking to improve their impact and effectiveness. S. Capewell, Managing DirectorLearn more in the free video series, Your Nook, Look & Hook, 3 Simple Steps to Build a Stand Out Personal Brand