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Marketing Your Magic to Shine
If you don’t know why, why will people buy? This is really the first step in marketing yourself. Knowing your purpose and having belief in what you do. I’ve been reminded of the well-known Simon Sinek Ted Talk on, Begin with Why, as I am going through the process of...
Considered Online Presence Creates Meaningful Connections
You do business with people you know, like and trust. Right? And no doubt you understand that in a competitive business environment, the need to create positive impressions with customers and clients is essential. With many of us working from home, maintaining or building relationships is mostly happening remotely. That...
Top Tips to Master a TV Interview
Podcasts and webinars are used by many of us now and are a way to share your message and highlight your personal brand. Perhaps you already include one of those mediums in your marketing mix. Along with other tactics of marketing and public relations, what if you captured attention with...
Effective Communication Enhances Personal Brand Presence
Whether you are speaking to one person or to a group of 1,000, you may need to adjust your approach. Sitting across the table from one person in an interview requires different communication skills to meeting via Zoom. There is also a difference between being a speaker on stage at...
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