I was chatting with a client recently, and she said something that resonated with me: “I always like to put my best foot forward. How you present and interact – especially with clients – really matters.”
She’s right. Whether you lead a team, run a business, or are building your executive influence, how you show up makes a difference. Your personal brand isn’t just about image. It’s about what you stand for, how you lead, and the impact you leave behind.
Here I am standing up for my beliefs and demonstrating brand presence at my industry, The Association of Image Consultants International (AICI) conference, held in Manila, Philippines recently.
Many leaders often focus on growing others – coaching, mentoring, and building strong teams. But it’s just as important to nurture our own brand presence – to be seen as credible, consistent, and relevant. That’s what makes people remember us. That’s what creates opportunity.
If it’s been a while since you’ve thought about your personal brand, it might be time for a refresh. Ask yourself:
• What makes me different from others in my field?
• Am I clear on how I want to be perceived?
• Does my appearance, communication, and presence align with that?
It doesn’t need to be complicated – but it does need to feel authentic. Not everyone is loud on social media, and that’s okay. If you’re more reserved, own it. Being relatable isn’t about sharing every life event – it’s about being real, listening to others, and offering value in a way that’s true to you.
Your personal brand isn’t static. It evolves with you. And staying relevant means checking in once in a while – updating your message, refining your style, and making sure your presence reflects the person you are now, not the one you were five years ago.
Tools like personality profiling, image consultancy, and even colour analysis can offer fresh perspective – especially if you’re stepping into a new phase of work or business.
At the end of the day, your personal brand is your unique signature. When it’s aligned with your strengths, your values, and your natural style – it becomes something truly powerful.
Read more about developing your personal brand, in The Secret to Your Personal Brand Revolution. Get Your Free eBook Now!
Sue Currie is an image entrepreneur who guides and empowers business leaders and entrepreneurs to have “Spotlight Confidence”. She is passionate about helping professionals elevate their personal and professional brand through her speaking, coaching and training programs on Self Brand, Style and Speaking Skills, providing a multi-faceted approach to gain high transformation for her clients.
