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The Nine Steps of Story Structure
I spent the weekend in Melbourne after a speaking engagement at the Chartered Accountants Australia and New Zealand Business Forum on Friday. While “on the road” I always try to take time to enjoy some down time in the city I am in. Doesn’t always happen but this weekend it...
Shine Your Personal Brand Story
Many studies have been done on high achievers and one of their most common attributes is not that they are always the best at what they do, but that they promote, sell and market themselves consistently. You may have the best product or service or have something really unique but...
Is all Publicity Good Publicity?
The answer is…yes and no. Often it’s how well the message is managed when the story hits the headlines. One story hitting the headlines this week was that of Gold Logie winner Carrie Bickmore who placed a blue beanie on her head during her acceptance speech to raise awareness of...
Develop a Purpose to Your Presentation
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One client I worked with was invited to speak on a panel at an industry conference. This presenting opportunity was a chance to showcase his personal brand and company brand. Now that could have been okay – just answering the questions put to him by the chair of the panel. But...
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THE SECRET TO YOUR PERSONAL BRAND REVOLUTION
