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Promote Your Personal Brand Through Your Press Room
I had a call recently from a journalist from The Adviser asking me to contribute to an article he was writing on branding strategies for business. Of course I said, “Yes!” In chatting with the journalist I asked, “Where did you hear about me?” And the answer was that he...
Boost Your Business by Building Brand
Participating in a work conference in Las Vegas was a highlight of my corporate working life. The trip was a mixture of work and pleasure and a major component of the organisations rewards program to their employees. I felt very honoured being part of an elite group who were being...
Personal Branding a Strategy to Career Success
Brand management has come of age. No longer is it solely a professional marketing discipline, confined to managing the promotion of products. Today brand management is also a masterstroke of self-promotion. People don’t just want to leave their reputation to chance – they want to proactively differentiate themselves from their...
How Style Influences Help Shine Your Personal Brand
Iris Apfel is a fashion icon and celebrity who is 93 years young. Her flamboyant style is what is most memorable about her – the unique way she wears colour and outlandish pieces of jewellery. A friend of mine is also a very colourful personality. She always wears beaded necklaces,...
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THE SECRET TO YOUR PERSONAL BRAND REVOLUTION
