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Thursday, March 19, 2015

What is Public Relations?

What is Public Relations?

Last week I ran a workshop on Personal and Professional Branding Strategies for the Career Development Association of Australia. One topic that intrigued the group was how to do your own public relations to grow your business. Well there are a lot of tactics small and larger businesses can use...

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Thursday, March 12, 2015

Clothes Maketh the Man

Clothes Maketh the Man

At a business seminar recently, one speaker a well-known successful businessman wore a well-tailored suit, crisp white shirt with French cuffs, expensive cufflinks and smart tie. He looked the part of a very successful businessman. The other speaker equally successful worked in the organic food industry. He also looked sharp...

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Thursday, March 5, 2015

Build Business Brand Ambassadors

Build Business Brand Ambassadors

Sometime ago when I was working in a corporate environment I came up with an acronym for a team that would represent the company as ambassadors. WON team was a play on the company brand and was all about “winning”, being number one and part of one team.  Ultimately the...

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Thursday, February 26, 2015

The ABC of First Impressions Count

At a recent workshop I ran for a corporate client at their conference – one of the questions I asked the participants was, “Have you considered that you are a walking talking business card for your personal brand and your company?" My presentation Bring out Your Personal Best and Shine asked them...

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THE SECRET TO YOUR PERSONAL BRAND REVOLUTION
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