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How do You Portray Your Personal Brand Image?
Personal branding is the practice of people marketing themselves and their careers as brands: according to Wikipedia. The site goes on to say that personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organisation. You...
How Business Stars Stand Out Through Personal Branding
Awards season is well and truly here with The Golden Globes, the BAFTA’s and most recently the Grammy Awards, all leading up to what is undoubtedly the night of nights. The Academy Awards. Winning a major award not only skyrockets a performer’s earning potential but boosts their brand exponentially. These...
3 Steps to Answer What Do You Do?
As a business person, when out networking or socialising the inevitable question, “so what do you do?” always comes up. Sounding reasonably coherent and not waffling on can sometimes be a bit of a challenge. It also takes a bit of practice to be able to speak a short, succinct...
What Are Others Saying About You Behind Your Back?
In the case of Donald Trump many people are saying many things to his face and behind his back. His personal brand – whether you loathe him or love him has not been amended in any way since becoming US President. Discerning leaders listen to others and understand what positive...
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