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The Obama Effect of Presidential Poise
There has been so much written about the recent US Presidential campaign, the shock result and the divided opinions of many. One constant opinion though is that Barack Obama and First Lady, Michelle Obama will be sorely missed. You may have a differing opinion about policy and effectiveness of the...
Is Personal Branding and Public Relations Passé?
During my grocery shop at the ‘other’ big supermarket this week, searching a little harder than usual in unfamiliar aisles, I noticed several new food lines. Gluten free, green supplements, organic and pre-packaged gourmet meals offered to cater to customers changing eating habits. Supermarkets and the consumer brands they carry...
How to Shine your Style on TV
The hot topic now is the US Presidential election. We certainly can't miss it and what a surprising result. Shock waves are still reverberating! The election has been all over our TV screens and every other form of media for months with the candidates various political party and personal brand...
Master the Media Interview to Make your Mark
I began my media career for Prime Television in Wagga Wagga, a regional city in Australia. I clearly recall the day when Prime flew me down from Sydney for the audition. I was absolutely petrified. They sat me on the set, put the auto cue up in front of me...
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THE SECRET TO YOUR PERSONAL BRAND REVOLUTION
