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Why Sending a Media Release Will Help You Shine
The Spring Racing Carnival is underway and Melbourne Cup is on next week. This is highlighted on my desk calendar along with – January – time to hit the beach and February – love is in the air. And so it goes for year, reminding businesses to get any themed...
Build your Brand Presence with a Personal PR Plan
How important is presence or personal branding to a small business entrepreneur or corporate executive? I think it is important to communicate the essence of who we are, in alignment with the company brand. Not only to promote the overall reputation of the business but to aid our own career stance....
How to Create Impact Through the Power of Public Relations
I often present workshops on Public Relations and how to work with the media for associations and small business networks. One I presented in Canberra a while ago had such a positive impact on one attendee’s business. Because of course she implemented the strategies. When we have so much to...
Create Your Competitive Edge through Communication
As a small business owner I am constantly working on my marketing and communication. In fact, at the moment I am in the process of updating my website and other communication collateral. It will take some time but part of the strategy is to make sure my messaging is right,...
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THE SECRET TO YOUR PERSONAL BRAND REVOLUTION
