This is a busy time of year for networking and end of year parties and functions and the inevitable question that often comes up is, “What do you do?”. So how do you answer that?
I try not to start off the conversation that way but if people ask me then I have my PBS ready. In case you’re wondering – that is my personal brand statement or elevator speech or you could say, the ten second commercial about you.
You don’t want your ten second commercial to sound too salesy and false. It defeats the purpose of having a relaxed conversation and getting to know someone. On the other hand, you don’t want to waft on … sometimes it can be a bit of a challenge. It also takes a bit of practise to keep it brief, clear and memorable.
Your name …what you do …. who with …what impact it has on them …in a few seconds.
View my video to learn more about how to craft your personal branding statement.
Learn more about building your personal brand by with my free video series: NOOK, LOOK, HOOK,3 Steps to Build a Stand Out Personal Brand.
Sue Currie is a speaker and the author of IMPRESSario, Present and Promote the Star Within You. She is recognised as a leading authority on personal branding to boost image, profile, brand and business. Through her image management and profile building programs, workshops, consulting and keynote presentations, Sue helps businesses and entrepreneurs position and present an influential professional brand.