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Take a Step by Step Approach to Stand Out
If you’ve been reading my posts for a while, you know that my approach to personal branding is about professional image, presence as well as personal PR. Some would say – soft skills. But I believe that standing out is not a soft skill and it’s important for all professionals...
Six Tips from Successful Personal Brands
As I am a fan of performance and dancing, I have been watching the television show Dancing with the Stars.These leading entertainers, celebrities and sports identities have in most cases spent years honing their skills and developing a strong personal brand persona. They also understand the enormous power of the...
What is the Difference Between Image and Brand?
Personal branding is the practice of people marketing themselves and their careers as brands: according to Wikipedia. The site goes on to say that personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organisation. You...
How to Express Leadership Presence on Screen
Communication choices are everywhere both online and offline however, the fastest growing medium is on screen. You’ve all seen those video ads, Facebook live clips and vlog posts coming up in your news feeds. Increasingly video and being able to convey influence and authority in just a few short minutes...
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