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How Leading Women Shine at Any Age
Every year Forbes Magazine publishes a list of the worlds’ 100 most powerful women. Soon to be announced is the list for 2019. However, from preceding lists, it is interesting to see among the top leaders are women of a mature age. Angela Merkel, Chancellor of Germany; Christine Lagarde, Managing...
How to Use POAR to Craft Your Personal Brand Story
One of the things I love about the work I do in speaking and training is hearing stories from all kinds of people from all walks of life and from entrepreneurs and business leaders when I have the opportunity to speak and/or attend conferences. Everyone has a story to tell....
Package Your Brand to Shine
Often I talk about public relations as being relationships with your public. I believe building personal relationships is critical to business success. Most people want to do business with people that they like. One way of building relationships is through your personal branding, differentiating yourself from your competitors by being...
How to Boost Your Brand with Publicity
I was talking to someone last week who said that public relations activity and media coverage was a positive contributor to their business awareness. It really made a significant difference. I also have noticed a proliferation of online magazines, with so many fabulous stories of personal brands and different businesses....
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