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Your ABC Checklist Before Brand Pivot
A brand whether it is your own personal brand or that of your business – is always evolving. And certainly that is the scenario many of us are facing at the moment. Is pivot the word for you or reinvent or business as usual? As we slowly move into the...
Is There a Difference Between Brand and Image?
Personal branding is the practice of people marketing themselves and their careers as brands: according to Wikipedia. The site goes on to say that personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organisation. You...
Blow Your Own Trumpet to Boost Your Brand
The thought of self-promotion for many of us is that it is being boastful or pushy and at present, perhaps not appropriate. “Selling”, whether for your products or services or you, is a fundamental requirement for success in business. I know, you don’t like to do it and neither do...
Why it's Still a Good Time to Send a Media Release
It is Easter and the bunny is in town. So says my desk calendar about April. It also has January, time to hit the beach and for February, love is in the air. And so it goes for the reminder of the year, reminding me to get any themed printing...
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THE SECRET TO YOUR PERSONAL BRAND REVOLUTION
