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Is There a Difference Between Brand and Image?
Personal branding is the practice of people marketing themselves and their careers as brands: according to Wikipedia. The site goes on to say that personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organisation. You...
Blow Your Own Trumpet to Boost Your Brand
The thought of self-promotion for many of us is that it is being boastful or pushy and at present, perhaps not appropriate. “Selling”, whether for your products or services or you, is a fundamental requirement for success in business. I know, you don’t like to do it and neither do...
Why it's Still a Good Time to Send a Media Release
It is Easter and the bunny is in town. So says my desk calendar about April. It also has January, time to hit the beach and for February, love is in the air. And so it goes for the reminder of the year, reminding me to get any themed printing...
Ten Tips to Update Your Personal Brand Portfolio
You no doubt have a long list of things to do during this uncertain time of work. Keeping positive, healthy and on top of a new day to day routine is probably top of mind. Yet you do know and I’m sure understand that this could be a great time...
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THE SECRET TO YOUR PERSONAL BRAND REVOLUTION
