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Is all Publicity Good Publicity?
The answer is…yes and no. Often it’s how well the message is managed when the story hits the headlines. One story hitting the headlines this week was that of Gold Logie winner Carrie Bickmore who placed a blue beanie on her head during her acceptance speech to raise awareness of...
Develop a Purpose to Your Presentation
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One client I worked with was invited to speak on a panel at an industry conference. This presenting opportunity was a chance to showcase his personal brand and company brand. Now that could have been okay – just answering the questions put to him by the chair of the panel. But...
Speak Up For Personal Brand Success
I clearly remember in 2001 being a mentee in Women in Business a program run by The Department of State and Regional Development in NSW. I was there to learn more about running my small PR business and during the course of the program we learnt about setting goals. I...
LinkedIn Personal Brand Profile
When I get enquiries for my services, like most business owners I ask where they heard about me. Increasingly these days the initial contact has been made through LinkedIn. There are other social media sites of course however, it seems that LinkedIn is the business professional’s social media site of...
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THE SECRET TO YOUR PERSONAL BRAND REVOLUTION
