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Personal Brand Rules of Communication
When I am asked questions at the end of speaking presentations or workshops I answer – well the best I can of course! I also take note of the questions afterwards and write out my responses to keep a list of FAQ’s and material for blogs and newsletters. Recently I...
The Nine Steps of Story Structure
I spent the weekend in Melbourne after a speaking engagement at the Chartered Accountants Australia and New Zealand Business Forum on Friday. While “on the road” I always try to take time to enjoy some down time in the city I am in. Doesn’t always happen but this weekend it...
Shine Your Personal Brand Story
Many studies have been done on high achievers and one of their most common attributes is not that they are always the best at what they do, but that they promote, sell and market themselves consistently. You may have the best product or service or have something really unique but...
Is all Publicity Good Publicity?
The answer is…yes and no. Often it’s how well the message is managed when the story hits the headlines. One story hitting the headlines this week was that of Gold Logie winner Carrie Bickmore who placed a blue beanie on her head during her acceptance speech to raise awareness of...
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