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Speak Up For Personal Brand Success
I clearly remember in 2001 being a mentee in Women in Business a program run by The Department of State and Regional Development in NSW. I was there to learn more about running my small PR business and during the course of the program we learnt about setting goals. I...
LinkedIn Personal Brand Profile
When I get enquiries for my services, like most business owners I ask where they heard about me. Increasingly these days the initial contact has been made through LinkedIn. There are other social media sites of course however, it seems that LinkedIn is the business professional’s social media site of...
Send a Media Release to Stand Out
Easter is on our doorstep and the bunny is in town. So says my desk calendar about April. It also has – January – time to hit the beach and for February – love is in the air. And so it goes for the reminder of the year, reminding me...
What is Publicity?
Not all publicity is good publicity. Just look at the recent sacking of Jeremy Clarkson host of the top-rating TV show Top Gear. For someone who seemed to relish the spotlight, I’m sure he would prefer to be out of it at the moment. His very publicly covered antics were...
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