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Ten Steps to Secure a Media Story
One of the most credible ways to build your personal brand is through gaining publicity coverage in the mainstream media. As mentioned in my blog last week, word of mouth is very powerful when it comes to promoting you. If a client or prospect sees a story about you on...
Impress Through the Power of the Press
Presenting a keynote speech at a conference for veterinarians I did one time, I shared my personal branding message. In making my presentation as relevant to them as possible I talked about an event I worked on a number of years ago which was Scruffs – a Big Day out...
Media Communication Creates Clout
Just about every week I have a journalist interview me or ask for media comment. Today I’ll be interviewed for an industry magazine on the importance of building a personal brand. Now you may think with all the communication going on these days that we’d be getting tired of reading more...
Top Tips to Make a Favourable First Impression
I had a call from a journalist this week asking me to comment on, “how to make a first impression”. I duly did that and the article will be published in a couple of weeks. The call prompted me to take a fresh look at first impressions. I posted a...
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THE SECRET TO YOUR PERSONAL BRAND REVOLUTION
