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Marketing You to Make Money
Informing your target audience of who you are, how you make a difference and how you help them is one way to boost your bottom line. You can do that through a number of self-promotion and personal branding techniques. One strategy I am working on at the moment is video....
Leverage LinkedIn to Profile Your Personal Brand
When I share stories of famous personal brands in my workshops and presentations, I don’t often refer to social media. Now that may surprise you because personal branding is inextricably linked with social media. It is one way to stand out. Having started with personal promotion and self-marketing many years...
How to Take a Step by Step Approach to Standing Out
As you’ve been reading my news blog for a while you know that my approach to personal branding is about professional image, presentation skills and presence as well as personal PR. Some would say – soft skills. But I believe that standing out is not a soft skill and it’s...
Seven Key Tactics of Self-Marketing
All the world’s a stage and each man in his time plays many parts…(to borrow loosely from Shakespeare). How’s your role-playing going? Are you like me as a business manager busy working “on” your business and including, sales, PR, event management, marketing and promotion into the part you play? We...
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