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Is Personal Branding and Public Relations Passé?
During my grocery shop at the ‘other’ big supermarket this week, searching a little harder than usual in unfamiliar aisles, I noticed several new food lines. Gluten free, green supplements, organic and pre-packaged gourmet meals offered to cater to customers changing eating habits. Supermarkets and the consumer brands they carry...
How to Shine your Style on TV
The hot topic now is the US Presidential election. We certainly can't miss it and what a surprising result. Shock waves are still reverberating! The election has been all over our TV screens and every other form of media for months with the candidates various political party and personal brand...
Master the Media Interview to Make your Mark
I began my media career for Prime Television in Wagga Wagga, a regional city in Australia. I clearly recall the day when Prime flew me down from Sydney for the audition. I was absolutely petrified. They sat me on the set, put the auto cue up in front of me...
Why Sending a Media Release Will Help You Shine
The Spring Racing Carnival is underway and Melbourne Cup is on next week. This is highlighted on my desk calendar along with – January – time to hit the beach and February – love is in the air. And so it goes for year, reminding businesses to get any themed...
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THE SECRET TO YOUR PERSONAL BRAND REVOLUTION
