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Build your Brand Presence with a Personal PR Plan
How important is presence or personal branding to a small business entrepreneur or corporate executive? I think it is important to communicate the essence of who we are, in alignment with the company brand. Not only to promote the overall reputation of the business but to aid our own career stance....
How to Create Impact Through the Power of Public Relations
I often present workshops on Public Relations and how to work with the media for associations and small business networks. One I presented in Canberra a while ago had such a positive impact on one attendee’s business. Because of course she implemented the strategies. When we have so much to...
Create Your Competitive Edge through Communication
As a small business owner I am constantly working on my marketing and communication. In fact, at the moment I am in the process of updating my website and other communication collateral. It will take some time but part of the strategy is to make sure my messaging is right,...
How to Portray Professional Presence at Any Age
Every year Forbes Magazine publishes a list of the world’s 100 most powerful women. It was interesting to see that among the top ten leaders were women of a mature age. Angela Merkel, Chancellor of Germany; Hillary Clinton, Presidential Candidate U.S.; Janet Yellen, Chair, Federal Reserve U.S.; Christine Lagarde, Managing...
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