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Is a Corporate Style Policy Still Relevant?
In this new age of work from home and Zoom online meetings, is a dress policy for employees relevant? Most people in the workplace would balk at the idea of being told what to wear, but whether you are an employer or employee, you no doubt agree with me that...
Try These Six Tips From Successful Personal Brands
One of my favourite binge watch shows was Nashville. As I am a fan of performance and entertainment and enjoy the process of developing personality and celebrity brands, to me it was fascinating to see how some artists succeeded and others equally talented, didn’t. The show is fiction but I’m...
Your ABC Checklist Before Brand Pivot
A brand whether it is your own personal brand or that of your business – is always evolving. And certainly that is the scenario many of us are facing at the moment. Is pivot the word for you or reinvent or business as usual? As we slowly move into the...
Is There a Difference Between Brand and Image?
Personal branding is the practice of people marketing themselves and their careers as brands: according to Wikipedia. The site goes on to say that personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organisation. You...
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THE SECRET TO YOUR PERSONAL BRAND REVOLUTION
