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How to Prepare for Personal Brand Launch
As a consultant I seem to spend a lot of my time writing; blogs, articles, proposals and a book. Yes – I have declared it and by the end of the year my new book will be published. I won’t share the title just yet but it is about personal...
Ten Tips to a Complete Corporate Image Portfolio
Are you the MD of your business or a CEO who is organised, efficient and great at leading a team but hasn’t got the necessary corporate tool kit on hand to showcase your personal brand and profile when publicity opportunities arise? To showcase your personal brand, you need to have...
Building Successful Personal Brand Bridges
Imagine one day waking up to find your picture on the cover of various glossy magazines; arriving at the airport to see a huge billboard poster of you promoting your latest best-selling book and mingling with the stars of television at the Logie Awards. Well it happened to Michelle Bridges,...
Marketing You to Make Money
Informing your target audience of who you are, how you make a difference and how you help them is one way to boost your bottom line. You can do that through a number of self-promotion and personal branding techniques. One strategy I am working on at the moment is video....
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