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The ABC of Your Personal Brand Audit
A brand whether it is your own personal brand or that of your business – is always evolving. New competitors come on to the scene or the market shifts in some way. Perhaps you’re facing a job redundancy, exploring new opportunities or looking at a re-brand. Whatever the case for...
How Marketing You Can Help You Make Money
Informing your target audience of who you are, how you make a difference and how you help them is one way to boost your bottom line. You can do that through a number of self-promotion and personal branding techniques. One strategy I am working on at the moment is video....
How Fans Boost Footy Brands and Business
If you’re a follower of football, you may understand the fervour that the finals cause. It’s that time of year here in Australia and different codes and clubs have their fanatics. Passionate fans and supporters feel they belong to their tribe. Whether they are members of the club or not...
12 Point Plan to Develop your Personal Brand
Everything you do creates personal brand impressions; from behaviour and appearance, to your social media images, the way you communicate and the networks you belong to; all add to or diminish your brand. And those impressions can last a long time. I was reminded of this when a colleague commented...
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THE SECRET TO YOUR PERSONAL BRAND REVOLUTION
