Do you have a well-known tag line, wear a distinct item of clothing or have a memorable persona? Perhaps if you did it would set you apart from the others in your field.
To become top of mind, you need to create or craft something that highlights you and only you. It becomes your signature, your logo, your swing-tag, your brand. Something about yourself, your message or business that is easily identifiable that says, that's you.
In this short quiz, see if you can name these people.
- Fringed, editor of fashion glossy?
- Busty, blonde country singer?
- Celebrity fitness trainer and Mum?
- Golden, pop princess?
- Who’s known for his loud mouth and orange comb-over?
- Where would you be wearing gold sandals/white shoes?
- Who is the bald, sunglasses wearing fashion designer?
- Flamboyant singer, piano player?
- Royal butler?
- Cravat wearing celebrity chef?
10 out of 10? Maybe, depending in what part of the world you live. But the point is, it wasn’t meant to be a hard quiz. Most of the people (and place) here are instantly recognisable. For better or for worse!
Here are a couple of other examples.
Naomi Simson founder of the company, Red Balloon is an entrepreneur, speaker, and judge on television show Shark Tank. Visually her brand is enhanced through her clothing choices of wearing red, to match her brand.
Maggie Tabberer, a fashion icon in her day, was well known for her elegant style, large figure, loose unstructured style of dress and signature colours of black and white.
Donna Hay is a leading food personality and cookbook author. Her signature is the understated, beautifully photographed and artfully designed cook books that has differentiated her brand.
My friend Narelle, “the tropical princess of the north” always wears colourful clothes and amazing, beaded neckpieces that she designs herself.
Perhaps there are others in your own neighbourhood or network that are just as memorable. How could you be more memorable? What can you do that is unique to you? What signature style will you create to help you stand out and shine?
Find out more about developing your brand in my free video series, NOOK, LOOK, HOOK, 3 steps to build a standout brand.
Sue Currie is a speaker and the author of IMPRESSario, Present and Promote the Star Within You. She is recognised as a leading authority on personal branding to boost image, profile, brand and business. Through her professional development and profile building programs, workshops, consulting and keynote presentations, Sue helps businesses and entrepreneurs position and present an influential professional brand.