What sets successful entrepreneurs and business leaders apart? It’s not just intelligence, strategy, or expertise – it’s presence. That undeniable, intangible quality that makes others take notice.
In my years of experience working with executives, I’ve observed that those who thrive at the highest levels do so not only through skill, but by mastering the art of interpersonal connection. They communicate with confidence, carry themselves with composure, and leave a lasting impression.
Executive presence – what I call your executive edge – is less about being extroverted and more about being intentional. It's not about charisma or personality type. It’s about knowing who you are, showing up with purpose, and building trust in every interaction. And it can absolutely be learned.
Let’s explore what it takes to enhance your executive presence, starting with the foundational elements: the ABCs – and now, the D – of image. ABCD of image is also the ethos of the Association of Image Consultants International of which I am an accredited member.
It’s a subject that has been around a long time. I remember “back in the day” learning about these traits at what was called modelling and deportment schools. I saved up my fruit shop Saturday morning job wages to go to one of those courses as I thought it was important to my future. It still is. Being aware of the softer intangible skills of standing out – no matter at what age.
A: Appearance – Your Visual Brand
While workplace dress codes have evolved (and rightly so), your visual image still speaks volumes. Whether your organisation embraces “dress for your day” or operates with more formality, your style should reflect your leadership, values, and brand.
Ask yourself:
• Does your appearance align with the role you play or aspire to?
• Do your clothes and grooming reflect credibility and polish?
• Are you expressing professionalism and personality?
Appearance is more than fashion – it’s a visual signal. Accessories, grooming, posture, and the effort you put into your look all communicate who you are. When you look like a leader, others are more likely to see you that way.
B: Behaviour – Your Brand in Action
Your behaviour shapes your reputation. It’s how others interpret your integrity, confidence, and leadership style. The way you show up in meetings, social settings, or online interactions is being quietly observed, and it all contributes to your personal brand.
This includes:
• Punctuality and preparedness
• Courteous, respectful interaction
• Self-awareness in how you relate to others
• Emotional intelligence in managing situations and people
Sometimes behaviours like shyness, nervous habits, or even over-assertiveness can be misinterpreted. Developing presence means checking in with yourself: How do I come across? What feedback have I received?
Body language matters too. Eye contact, posture, a firm handshake, and engaged listening say more about you than words often can.
C: Communication – The Way You Connect
Communication is at the heart of presence. It’s not just about delivering a message. It’s about connection. It's also about influence.
Strong executive communication involves:
• Clear, confident speech
• Active listening
• Asking thoughtful questions
• Being articulate without overpowering
• Reading the room and responding accordingly
As a former PR professional, I learned early that communication is always two-way. Whether you’re pitching an idea, leading a boardroom, or chatting at a networking event – how you listen matters as much as how you speak.
Today, this includes being skilled in virtual communication too. Can you present powerfully online? Do you know how to use voice, presence, and visuals effectively in a virtual setting?
D: Digital Footprint – Your Online First Impression
Today, your executive presence extends far beyond face-to-face meetings. Before you even walk into a room – or log onto a call – people may have already formed an impression of you. How? Through your digital footprint.
When was the last time you googled yourself?
What appears – LinkedIn, media articles, social media, images – may be the only impression someone has of you before a job offer, board invitation, or speaking request.
Your digital presence should align with your real-world brand:
• Ensure your LinkedIn reflects who you really are
• Review your public-facing profiles and photos
• Audit your privacy settings on personal platforms
• Remove outdated or irrelevant content where possible
Even casual posts can stick around and shape perceptions. Ask yourself: Does what I post reflect the person I am – or want to be?
Presence Is a Practise
Presence isn’t about being perfect. It’s about being present, consistent, and aligned. When your appearance, behaviour, communication, and digital brand all reflect your values and leadership, you create trust. You build a reputation that opens doors.
And no, you don’t need to be the loudest in the room or the most charismatic. Whether you’re naturally introverted or outgoing, executive presence is about understanding and amplifying your unique strengths.
In today’s business landscape, the soft skills of visibility, relatability, and connection are just as crucial as knowledge and expertise. So, take time to nurture your personal brand, refine your executive image, and elevate your presence. You’re worth it.
Read more about developing your brand presence, in The Secret to Your Personal Brand Revolution. Get Your Free eBook Now!
Sue Currie is an image entrepreneur who guides and empowers business leaders and entrepreneurs to have “Spotlight Confidence”. She is passionate about helping professionals elevate their personal and professional brand through her speaking, coaching and training programs on Self Brand, Style and Speaking Skills, providing a multi-faceted approach to gain high transformation for her clients.
