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How to Develop a Professional Brand Dress Policy
Qantas hit the news when it refused entry of a visiting English pop icon to its business lounge in Melbourne. The reason the singer was refused admission because she was wearing Ugg boots. Another time they did not allow Australian singer, Kate Ceberano into their business lounge because she didn’t...
This is How to Have Brand Impact
Branding is an integral part of business strategy – one that needs to be understood and delivered by everyone. Be it your own personal brand, employee brand or business brand. And it is wonderful to be acknowledged for the work I do in helping others to create brand impact. Thank...
Try These Tips to Make a Favourable First Impression
After a busy week ‘on the road” presenting a series of Boost Your Small Business Brand workshops throughout country New South Wales, I am now wearing a different hat. This week I am working on a presentation for a leading club in Sydney on the value of professional image and...
Seven Keys to Brand Communication
Are you in demand as a media commentator for your brand? In fact, is it something you have ever thought about? Or do you just post blogs, send media releases and other content marketing in the hope that your messages will be seen and heard? It can be difficult to...
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