Thursday, August 2, 2018

You Are Special and So Is Your Personal Branding Strategy

You come in various shapes and sizes with different outlooks and ideas on life and business so it stands to reason that one strategy does not suit all. That applies to any consulting, designing, training or branding undertaking. What might be appealing to one client might not be right for the next.

Personality differences, ideology – maybe we just “don’t get it.” Now I’m not suggesting you change your approach to suit everyone but to really hone in on what makes you special so you do standout with the right customers or clients.

People will have a perception of you, what you offer and how you help them so having clarity around that will help you attract the right opportunities. The clients you are looking for are looking for you.

It is the same with personal branding. Not one size fits all and perception of what personal branding is, varies.

We help our clients to stand out through a variety of ways, yet I’ve narrowed it down to Nook – personal brand niche, Look – image and presentation brand and Hook – public profile. Here are a few examples of how we work with our clients.

Nook. Our client, a young entrepreneur starting out had great ideas and an idea of where his business was heading. However, he needed to take one step back and get clear on his vision, the brand identity and messaging.

Through questioning and analysis we were able to develop a clear strategy for his business with him as the personal brand identity behind the business.

I worked with Sue on personal branding because I had no idea how to promote my brand nor craft a strategic approach to achieving my vision.

I'm definitely more clear on my brand and its characteristics as well as how to promote that through the various channels. Having clarity on my brand is a huge benefit; learning the processes to developing that brand through free channels was also amazing. I'm now continuously creating content and I've started to engage more with my audience.

Look. Brand image and the way the client presented himself needed improvement. The client approached us as he was moving into a new business venture after time out caring for family.

He had “lost the edge” on his professional look and missed it as he has previously been in a corporate role. Simply he wanted to reinvent and did not know what to buy or where to go to get the right clothes. His brief to us was to look good, professional and well groomed – a notch above the average.

Through a personalized shopping trip and style consultation with our male image consultant we were able to boost the confidence and image of our client.

What your consultant did for me with the clothing has paid BIG dividends and is continuing to impress. Please thank him again for me.

The brand image for corporate business is also a major component of our business where we offer workshops on professional image and style.

Thank you for helping our team to understand and reflect our core purpose, to Deliver a 5 Star Experience. They are also presenting themselves more aligned with the uniform guidelines.

Hook. One client needed presentation skills coaching for her team for an upcoming conference. After all public speaking and delivering key messages, is an important way to showcase a personal brand.

Through a comprehensive coaching day with interaction and lots of practise, we worked together to develop each person’s skills and helped to increase their speaking confidence.

We found Sue an excellent coach offering many tips and tools with all attendees commenting how beneficial it was to learn content they didn’t know before, and that they got a lot out of it. Everyone was inspired to go back and work on their presenting skills further with the tools provided.

Learn more about Nook, Look and Hook in my free video training series. 3 Steps to Build a Stand Out Personal Brand.

Sue Currie is a speaker and the author of IMPRESSario, Present and Promote the Star Within You. She is recognised as a leading authority on personal branding to boost image, profile, brand and business. Through her professional development and profile building programs, workshops, consulting and keynote presentations, Sue helps businesses and entrepreneurs position and present an influential professional brand.

Image courtesy Shutterstock

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