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Communicate Online with Impressive Presence
I have been lucky throughout my career to have had wonderful mentors and would not be where I am today without their advice. They led me to believe to be successful in business or corporate life, you need to be effective at building relationships with your public both from a...
Ten Steps to Follow Up Your Media Pitch
One of the most credible ways to build your personal brand is through gaining publicity coverage in the mainstream media. As posted in my blog last week, word of mouth and editorial coverage is powerful when it comes to promoting you. If a client or prospect sees a story about...
This is How to Write a Media Release
The media landscape has altered dramatically over the past ten years or more, with the introduction of social media, blogging, podcasts and streaming services. So too the publishing industry with print magazines falling by the wayside and books by self-published authors, booming. Entrepreneurship and the rise of celebrity influencers has...
Reignite Your Personal or Professional Brand Strategy
They say we’re about halfway through. What have you learnt from the last six months about your personal brand or business and what needs to change? Now is the time to reevaluate and reignite your positioning strategy, as what worked then may not work now. For you, your role or...
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