Apr 23, 2015

Develop a Purpose to Your Presentation

One client I worked with was invited to speak on a panel at an industry conference. This presenting opportunity was a chance to showcase his personal brand and company brand. Now that could have been okay – just answering the questions put to him by the chair of the panel. But by understanding the true objective of this engagement he was able to maximise the opportunity and ended up gaining media exposure – a further way to grow his brand. ..

Apr 16, 2015

Speak Up For Personal Brand Success

I clearly remember in 2001 being a mentee in Women in Business a program run by The Department of State and Regional Development in NSW. I was there to learn more about running my small PR business and during the course of the program we learnt about setting goals. I shared with the group that one goal I had was to be a professional speaker. As it happens one of the mentors in the program ran a networking group and said to me, “I’d love to have you as our speaker as our next event.”   ..READ MORE
Apr 09, 2015

LinkedIn Personal Brand Profile

When I get enquiries for my services, like most business owners I ask where they heard about me. Increasingly these days the initial contact has been made through LinkedIn. There are other social media sites of course however, it seems that LinkedIn is the business professional’s social media site of choice. For any business owner or career professional it is vital to building your profile and personal brand.  ..READ MORE
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