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Thursday, January 16, 2020

Plan to Promote Your Brand in 2020

I hope you welcomed in 2020 with happy times spent with family and friends and with positive intentions for what lays ahead. I know it is not so for many people here in Australia with the devastating bushfires. My thoughts are with you.

Making plans for the future is what most of us do at this time and in this blog I’m highlighting one of my popular posts from last year. If you implement ideas from each of these points over the next twelve months, you never know where your personal branding may lead.

Promote Your Brand in 2020

Personality

Work out your personality characteristics and your passions. Discover what sets you apart. Develop a personal brand statement that is just for you – your internal dialogue – then use that as a basis for external communication.

Promote

Develop your personal brand statement into a short ad, or commercial about you. When you meet people, you should be able to say clearly what you do, how you do it differently, and the benefit it provides.  

Positioning

What position do you already own with your audience and what do you want to own? Is there a unique concept or idea you can hang your hat on? Where’s the creative element? Build your brand by being first with a new idea or by recognising a major trend in your field and moving to the head of it.

Package

Develop a unique style suitable to your personality and work. Dress for the role you want, not necessarily the one you have. Balance your individual style to express you, with clothing that will appeal to those you are wanting to impress.

Publicise

Become an expert source for the media. Get known in your niche. Write articles for magazines and blogs. Send out interesting media releases on your topic to journalists to help create word of mouth buzz. Strong social media strategies will support your message.

People

Build your network. Make new business contacts and stay in touch with them. Choose those appropriate to you and your personal brand; those you can help and those who can help you. Be selective with which networking groups you belong to.
 
Presentations

Learn to be a confident communicator. Speak for clubs and other organisations. Join Toastmasters or hire a presentation skills coach to ensure that your speaking skills are at their best. Strong communication and presentation skills are a must and being a proficient public speaker will help reinforce your personal brand.  

Presence

Become a class act. Learn good business manners and social etiquette. Send thank you notes on elegant stationery and return phone calls, as it’s the ‘little things’ that count.
  
Perfection

Well there’s no such thing. However, if you become the expert by gaining credentials and qualifications in your field, it will help reinforce your personal brand. We all make mistakes. If something is not working, try something else.  

Profit

We all want to be profitable but remember to give something back. Giving your time, talent, or money to charitable causes or industry associations can help build your brand. And it will be more enjoyable if you find something you are passionate about or complements what you like to do. 

Partners

Work with the best whether employees, contractors, consultants or partners. They will help build your brand reputation. Leverage your time and find someone else to do the job for you so you can concentrate on what you do best.   

Plan

Develop a personal brand plan for yourself every year and review it often. Include specific goals, strategies, action steps, and a timetable.

Above all take a professional approach to building your personal brand.

Need further tips on how to grow your brand? Sign up for my free video training series, NOOK, LOOK, HOOK, 3 STEPS TO BUILD A STAND OUT PERSONAL BRAND.

Sue Currie is a speaker and the author of IMPRESSario, Present and Promote the Star Within You. She is recognised as a leading authority on personal branding to boost image, profile, brand and business. Through her image and communication management programs, workshops, consulting and keynote presentations, Sue helps businesses and entrepreneurs present an influential brand image.

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