Wednesday, January 27, 2016

Five Ways to Communicate Your Worth in the Workplace

This is the week where Australia really starts to shine. Australia Day is our public holiday event where we celebrate with friends and family our great nation.We honour Australia Day Award recipients and we recognise and respect those we inherited the land from. We also go back to work today. It has been almost a month long holiday for many with a bit of work thrown in. Well the party is over and it is back to work time. How will you make a difference at work this year and communicate your value and build your profile in a professional way? Try these five tips. 

Get off your chair. Work the room (or office) and talk to others. We always have so much to do and busy, busy seems to be the mantra. Can you identify an opportunity to have at least one face-to-face conversation with someone during the day? Call someone and see if they are going for coffee or lunch. Chat to a colleague in the lunchroom instead of spending your break on the iPhone. Ask people about their role – see if there is a way you can help or assist them. They will also gain more insight and understanding of what you do. Coffee conversations can lead to great connections.

Join in. Be a team player and take part in internal activities. It might mean turning up earlier than usual to join the yoga class or staying a bit later to find out the plan for the fundraising event. Work doesn’t have to be all consuming but it can also be more enjoyable if you are engaged in extracurricular activities that you enjoy and where you can connect with like-minded people. Getting to know your work mates a bit better, what they do in their role and in their spare time will help you share your position and the value it brings to others and the company.

Present wherever you can. Doing a board presentation for most employees is daunting. How would you feel if you were asked to present your latest project to your executive leadership team? No doubt nervous, unprepared and uncomfortable. Doesn’t have to be that way. Learn to be a good presenter as early as you can in your career. Do a public speaking course and take every opportunity to speak in front of an audience. At first it might be just your team – or standing up and introducing yourself at a networking event. From there build up to a managers meeting or volunteer to chair an internal committee where you have to put forward your ideas. Progress from thereto doing more formal presentations and learn to be a proficient presenter.

Write something. Content is everywhere and if you’re reading this far – thank you. It is hard to break through the noise. People are hungry for information though and what you do and have experience in will be of appeal to others. Share your expertise online by writing blogs, LinkedIn posts, joining groups and commenting. Stay “on brand” with your topic and soon you will attract followers in your area of expertise. Once you have a body of work, you could show it to your workplace internal newsletter editor and ask if they might take a submission. That would be good personal PR – as long as it has your name on it – of course!

Win awards. This is definitely one way to standout. Being good at what you do is still the essential criteria for work place success. Great work is not enough if people don’t know about it.  Most industries have awards – think hairdressing, technology, hotels, media, literature, sport, film, music, fashion, architecture…and the list goes on. It does take time and effort to submit an award application and you may not win. It does though give you the chance to look at your work through fresh eyes. Having to answer questions and be succinct about why you should be a winner could just help you believe that you already are.

In my free eBook The Power of Personal Public Relations I write more about building your personal brand. Download your copy here

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Read last week’s blog Communication and Conversation to Connect

Sue Currie is a personal branding specialist providing solutions to business owners and organisations to boost their image, renown, brand and business. She is the founder of Shine Academy™, providing education and professional development training and the creator of the Shine Personal Branding System™ a process she uses to coach executives and entrepreneurs to progress in their business or career. Through speaking, corporate workshops, and consulting, Sue helps businesses and individuals to stand out and shine.


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