A brand whether it is your own personal brand or that of your business is always evolving. New competitors come on to the scene or the market shifts in some way. Perhaps you’re facing a job redundancy, exploring new opportunities or looking at a re-brand. Whatever the case for you, it’s wise to keep a careful watch on what is going on and re-evaluate your brand and its current position.
Before you set some time aside and do an audit to uncover where you currently stand with your personal brand let’s step back for a moment and consider what is a personal brand?
It is a question I am often asked and my answer is, it is how you want to be remembered. It is your mark, signature and identity – all those attributes you are known for. It is what you are offering to your community or target market; what you bring to the world.
It could be your great leadership skills, organisational skills, conversational ability or fabulous service like the best…
Simply your personal brand is...
You can learn a lot more about personal branding when you sign up for my free video series. Your Nook, Look, Hook to Build a Stand Out Personal Brand.
Sue Currie is a speaker, author, consultant and educator recognised as an authority on personal branding to boost image, profile, brand and business. Through her workshops, professional development programs and brand consulting, Sue