Thursday, March 29, 2018

Three Things You Need to Know About Personal Branding

My last few blogs have followed the theme of self-promotion and other tactics to grow your personal brand. Writing a blog is another tactic and so too several other social and content marketing strategies. However, there is a notion that personal branding and self-promotion can be bit too sales like and inauthentic.

For me it is about understanding who you are, what you have to offer and the value you bring to others.

I like to think everyone has unique qualities, strengths, passions and goals, which when realised and nurtured can help us to bring out our personal best and shine.

Through my time working in the area of personal branding, I have certainly seen an explosion of interest and a lot of “noise” about personal brands both good and not so good. With all this talk about personal branding you might not think that it is important.

Sheryl Sandberg, COO at Facebook, when questioned about building a personal brand said, “People are not that simple. We’re not packaged. And when we are packaged, we are ineffective and inauthentic. I don’t have a brand, but I do have a voice”.

What is important is to be authentic. Building a brand is not about being a cookie cutter version of someone else. It is about understanding who you are; what it is you offer and knowing how to be seen and heard so you can impact other people.

Whether you are in your own business; the head of a company or an executive within a corporate environment – these are the three areas I think are important to you right now.

  1. Your Nook which is another word for your niche. What sets you and your brand apart? Knowing your strengths, skills and what you are passionate about can help you clarify what you love to do and the people you love to work with. You also need to understand where your brand sits in the mind of your target market and if others really know who you are and how you can help them.
  2. Your Look. In any role if you want to be seen as a leader you need to act like one and also look like one. Your clothes and presentation really are the external image of your brand. What brand image are you projecting not only through your communication collateral and the way you look but your presentation skills and networking confidence?
  3. Your Hook. Once you’ve nailed your niche and expertise and have your brand image and presence working well for you, the next step is to communicate your message. Your message needs to communicated in numerous ways including social media, mainstream media and by face-to-face communication. Understanding the right steps and channels to reach your target audience will ensure you engage others and gain influence to grow your brand, career or business.

And in the interest of self-promotion I have a free 3-part video series on how you can discover your NOOK, LOOK, HOOK to Build a Stand Out Personal Brand. Download here.

Sue Currie is a speaker and the author of IMPRESSario, Present and Promote the Star Within You. She is recognised as a leading authority on personal branding to boost image, profile, brand and business. Through her professional development and profile building programs, workshops, consulting and keynote presentations, Sue helps businesses and entrepreneurs position and present an influential professional brand.

Image courtesy Shutterstock

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