At a recent workshop I ran for a corporate client at their conference – one of the questions I asked the participants was, “Have you considered that you are a walking talking business card for your personal brand and your company?" My presentation Bring out Your Personal Best and Shine asked them to consider how appearance, behavior and communication is summed up within a few seconds. When you walk through someone’s door or they walk through your door that first impression has an impact. Various experts say that unconscious first judgement takes between two and 10 seconds. Exactly how long is not relevant but it does happen instantly.
Often I talk about public relations as being relationships with your public. I believe building personal relationships is critical to business success. Most people want to do business with people that they like. One way of building relationships is through your personal branding, differentiating yourself from your competitors by being you, and allowing that uniqueness to shine. You are also the package, just like a product. What does your package look like? How’s the design, colour and look? What message does your personal image send? ..READ MORE
One of my relatives recently announced the impending addition of a new member to the family. I wonder what they will name him or her. And isn’t that the most asked question – after do you want a boy or girl? Think about the last time you named a child or perhaps a pet how many days and nights did you deliberate over choosing just the right name? Think of all the baby name books, the names that jumped out at you while watching TV or listening to the radio. How they sounded when you said them out loud. A lot of time and effort was spent in coming up with just the right name because you knew that you’d have to live with your decision for many years. Choosing a name for your business and products can be just as difficult. ..READ MORE
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