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May 25, 2015

The Nine Steps of Story Structure

I spent the weekend in Melbourne after  a speaking engagement at the Chartered Accountants Australia and New Zealand Business Forum on Friday. While “on the road” I always try to take time to enjoy some down time in the city I am in. Doesn’t always happen but this weekend it did. And on Saturday night I went to see the stage show Strictly Ballroom. I remember the movie well and enjoy playing the soundtrack. Even had “Love is in the Air” at my wedding – cheesy I know! I love a good story and this one has it all – rags to riches, boy meets girl, the villain and other criteria that make up the formula of a good story. I don’t profess to be any sort of scriptwriter however a good story whether told in a blog, speech, movie or play will certainly capture your audience’s attention. In this blog I will share the Nine Steps of Story Structure. ..

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May 14, 2015

Shine Your Personal Brand Story

Many studies have been done on high achievers and one of their most common attributes is not that they are always the best at what they do, but that they promote, sell and market themselves consistently. You may have the best product or service or have something really unique but unless you communicate it you will not succeed. People want to get to know you first before they decide to buy from you. ..

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May 07, 2015

Is all Publicity Good Publicity?

The answer is…yes and no. Often it’s how well the message is managed when the story hits the headlines. One story hitting the headlines this week was that of Gold Logie winner Carrie Bickmore who placed a blue beanie on her head during her acceptance speech to raise awareness of brain cancer. It was a moment of truth and authenticity that has a gained a lot of momentum and support for her cause. This is a case of good publicity. Unlike another cancer spokesperson who has been disgraced in the media due to her fake diagnosis. ..

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