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Oct 17, 2013

Blow Your Own Trumpet

The thought of self-promotion for many is that it is being boastful or pushy. We’ve been led to believe that if you work away long enough and hard enough, people will notice and that is all you need to do. Well we know the reality is different. If you are not communicating with people, letting them know who you are and what you’re good at – how will they know to give you the job, promotion or hire your services?  ..

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Oct 10, 2013

Hitch Your Wagon to a Star

The term Personal Branding has been around since 1997. Tom Peters is widely recognised as the person who put personal branding on our radar through his article Brand Called You published in Fast Company magazine. Another early proponent was Peter Montoya with his book The Brand Called You. Others have come in their wake with the most well-known experts William Arruda and Dan Schawbel developing their niche in the field in mid 00’s. Not all have stayed as personal branding experts but they were quick to realise this emerging trend and to make their mark while it was still growing. Is there a unique concept or idea you can hang your hat on? ..

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Oct 03, 2013

Nail Your Niche to Get Noticed

You hand your business card to someone and as they read A and B Associates, X and Y consulting, M and M Management a puzzled expression appears on their face. They ask, “So what kind of management is it – project, property, waste?” You reply, “Well actually none of those we…. ..

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