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Feb 19, 2015

Package Yourself to Shine

Often I talk about public relations as being relationships with your public. I believe building personal relationships is critical to business success. Most people want to do business with people that they like. One way of building relationships is through your personal branding, differentiating yourself from your competitors by being you, and allowing that uniqueness to shine. You are also the package, just like a product. What does your package look like? How’s the design, colour and look? What message does your personal image send? ..

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Feb 12, 2015

Brand You or Brand Name?

One of my relatives recently announced the impending addition of a new member to the family. I wonder what they will name him or her. And isn’t that the most asked question – after do you want a boy or girl? Think about the last time you named a child or perhaps a pet how many days and nights did you deliberate over choosing just the right name? Think of all the baby name books, the names that jumped out at you while watching TV or listening to the radio. How they sounded when you said them out loud. A lot of time and effort was spent in coming up with just the right name because you knew that you’d have to live with your decision for many years. Choosing a name for your business and products can be just as difficult.  ..

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Feb 05, 2015

The ABC of Your Personal Brand Audit

Australia Day is done and dusted and now the true working year gets underway. School is back, people have returned from their summer holidays, the phone is ringing and more inquiries are being answered. Fortunately for me, the previous year’s analysis has been done and new goals set. Hope this is the same for you. Not too late though to do a quick audit to uncover where you currently stand with your personal or business brand before you commence your communication strategy for the year. ..

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