Nov 13, 2014

Market Your Brand through Your Media Room

I had a call a few weeks ago from Sky News Business asking me to be interviewed on air for a story on personal branding. Of course I said, “Yes!” In chatting with the producer I asked, “Where did you hear about me?” And the answer was that she had done an online search and from my website newsroom it appeared that I was an expert in this area. ..

Nov 06, 2014

Awards Shine a Light on your Personal Brand

Congratulations to the Telstra Business Women’s Awards state winners.The overall winner will be announced on November 26 with the ensuing publicity promoting not only the individual but their business and also Telstra. Business awards are an important part of the public relations process. Early in my career as a public relations consultant I was very excited to win an Event Communication award by the Public Relations Industry of Australia. To be recognised by my peers in such a competitive industry was like a stamp of approval for the hard work and dedication I had shown to the industry. As a result I was able to put, “award winning PR consultant”, on my marketing materials, place the award in my office and generally impress future potential clients.  ..

Oct 30, 2014

What to Wear for a TV Interview

If you are asked to appear on TV you need to make sure you look the part. After all television is a visual medium and viewers will make instant judgments about your image and brand based on what you wear. What you say may be overshadowed by that all black ensemble that makes you look washed out and funereal. Having recently appeared on Sky News Business and as an experienced TV presenter, I am well aware of the impact of colour and the appropriate use of accessories to liven up your look. ..

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