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One of the most credible ways to build your personal brand is through gaining publicity coverage in the mainstream media. As posted in my blog last week, word of mouth and editorial coverage is powerful when it comes to promoting you.  ..

The media landscape has altered dramatically over the past ten years or more, with the introduction of social media, blogging, podcasts and streaming services. So too the publishing industry with print magazines falling by the wayside and books by self-published authors, booming. ..

They say we’re about halfway through. What have you learnt from the last six months about your personal brand or business and what needs to change? Now is the time to reevaluate and reignite your positioning strategy, as what worked then may not work now. ..