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A brand whether it is your own personal brand or that of your business – is always evolving. New competitors come on to the scene or the market shifts in some way. Perhaps you’re facing a job redundancy, exploring new opportunities or looking at a re-brand.  ..

Last week I attended a marketing workshop filled with like-minded business entrepreneurs. I also attended a networking event where there was more learning and interaction with others. Events like these I find enjoyable and a chance to communicate and connect with new contacts. ..

When you started in business no doubt you thought about your skill set and the type of business you would like to run. Perhaps you’re clear on your mission and vision and know the clients you ideally would like to work with. But have you thought about the personality of your brand? ..