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Aug 27, 2020

Ten Steps to Follow Up Your Media Pitch

One of the most credible ways to build your personal brand is through gaining publicity coverage in the mainstream media. As posted in my blog last week, word of mouth and editorial coverage is powerful when it comes to promoting you.  ..

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Aug 13, 2020

This is How to Write a Media Release

The media landscape has altered dramatically over the past ten years or more, with the introduction of social media, blogging, podcasts and streaming services. So too the publishing industry with print magazines falling by the wayside and books by self-published authors, booming. ..

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Apr 23, 2020

Blow Your Own Trumpet to Boost Your Brand

The thought of self-promotion for many of us is that it is being boastful or pushy and at present, perhaps not appropriate. “Selling”, whether for your products or services or you, is a fundamental requirement for success in business. I know, you don’t like to do it and neither do I! ..

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