Thursday, February 22, 2018

Do You Have the IIIIT Factor of Executive Presence?

Image, Impress, Impact and Influence. The tag line on my logo is Impress, Impact, Influence …Shine. With the intention to help and inspire you to do that through my speaking, workshops, coaching and consulting.

I don’t believe “impress” to be a dirty word although lately I have noticed a trend toward thinking that, to impress, is being inauthentic or false and perhaps has a negative connotation. Perhaps because sometimes people’s behaviour is intended to impress – or draw attention to themselves. Like a two-year-old child throwing a temper tantrum – it is all about me – I want what I want right now! Or teenagers looking flirty and pouty for the selfie on Facebook. And yes, we have all heard of famous celebrities who have figure or face enhancing alterations all to add to their power of doing nothing more than impress for shock value.


The true intent for me is to stand out and shine to others by being the best version of you. Yes, you will impress and have impact and be remembered. It is about enhancing what you have and letting your true potential and your personal best to shine through. Not in a false way to brag or boast and puff your chest or show off like a peacock – but to have the strength, self-esteem and inner conviction that what you have to offer will make its mark.

It is also ideal to make a positive impression on others through a stellar reputation. How are you perceived? Perhaps you need to seek feedback on your strengths and weaknesses to realise the best version of you. Do you have an upbeat attitude that inspires and motivate others? Do you say and do the right thing? Are you the type of person you would like to meet?

Dress to impress is also a popular saying and is about looking good to express the best version of yourself. So do dress to enhance what you have and impress – not in the negative sense like a showy, flashy, selfie but to make your mark in the most flattering way possible.


As a personal brand and image consultant, I work with executives and entrepreneurs to develop their brand, design their style and look “camera ready” when it is our time to promote their brand through various media. Image consulting is not just about external clothing and style but how you understand your internal personality and inner philosophy and project that. Developing your personal brand is knowing your big picture vision and having the self-belief, intelligence and confidence to bring that to life. Through coaching, mentoring, learning and challenging yourself, you can conquer self-doubt and stretch and grow to your full potential.


The best way to have a positive impact on others is through building personal relationships. 
Getting to know people so they like and trust you and want to do business with you. Networking is one of the best ways to do that.

The other I of IIIIT factor is Influence. View my video to learn more.

I cover a lot more on how to stand out and shine in my latest book, IMPRESSario – Present and Promote the Star Within You. You can find out more or purchase here.

Want a sneak peek first? Learn more about building your personal brand by with my free video series: NOOK, LOOK, HOOK, 3 Steps to Build a Stand Out Personal Brand.

Sue Currie is a speaker and the author of IMPRESSario, Present and Promote the Star Within You. She is recognised as a leading authority on personal branding to boost image, profile, brand and business. Through her professional development and profile building programs, workshops, consulting and keynote presentations, Sue helps businesses and entrepreneurs position and present an influential professional brand.

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