Video One – Your Nook

Hello I’m Sue Currie. Today I am talking about knowing your nook; another word for your niche. What sets your brand apart?

Have you thought about where your personal brand sits in the mind of your target market? Is yours the first name people think of for your area of expertise? Or the real question is, do people know who you are?

Whether you are starting up a new business, re-branding or wanting to position yourself as the go to person in your field, you need to drill down to the core essence of you. Put the ‘personal’ element into your work or business and understand the value you bring to your clients.

The next video in the series is – your LOOK.

I hope you enjoy the series and keep an eye out for my special offer in video three.