Why do you think is it important to build your Personal Brand? The simple answer is it will potentially bring in more business. As an entrepreneur or executive when you are marketing yourself or selling your service or product, having a strong brand opens up opportunity. Another advantage is if you are known in your niche or with your target public, others will contact you.
As an example, my niche is personal branding and recently I was asked to do an interview on that topic for Fire Magazine, a real estate industry publication by LJ Hooker. Read more here in my media room.
I am often asked for comment and to be quoted by the media. Now not always will those opportunities necessarily bring in business, but having that coverage does open me up to other audiences and people may look up my website for more information or view and like my social media pages.
Other reasons why I think it is important as a business owner or if you are in a corporate role to have a strong personal brand is... View more in my video.
As you realise; the world of work is changing. More people than in the past are letting go of working for employers and heading on an entrepreneurial path and I think that’s great. Having a strong personal brand will help you create that successful work life that we all want to achieve.
You can learn a lot more about personal branding when you sign up for my free video series. Your NOOK, LOOK, HOOK, 3 Simple Steps to Build a Stand Out Personal Brand.
Sue Currie is a speaker, author, consultant and educator recognised as an authority on personal branding to boost image, profile, brand and business. Through her workshops, professional development programs and brand consulting, Sue