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Apr 02, 2015

Send a Media Release to Stand Out

Easter is on our doorstep and the bunny is in town. So says my desk calendar about April. It also has – January – time to hit the beach and for February – love is in the air. And so it goes for the reminder of the year, reminding me to get any themed printing done on time.
This is a great idea and one that could be adapted when sending out media releases about your business. Do you have a product or service that is ideal for mothers and would a story line on that be good for mother’s day. How about June and the beginning of winter? When sending newsletters, planning advertising or issuing media releases having a well thought out communication schedule makes sense. My current schedule of newsletters and posts is all about media communication.
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Mar 26, 2015

What is Publicity?

Not all publicity is good publicity. Just look at the recent sacking of Jeremy Clarkson host of the top-rating TV show Top Gear. For someone who seemed to relish the spotlight, I’m sure he would prefer to be out of it at the moment. His very publicly covered antics were his undoing. Publicity can be very beneficial to a brand whether personal or business but it needs to be managed well. Many famous people have publicists working with them to manage their many media inquiries, but of course they can’t always control the message that comes through often because of the star’s behavior. For lesser known brands and businesses you can manage your own publicity. So – What is Publicity?  ..

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Mar 19, 2015

What is Public Relations?

Last week I ran a workshop on Personal and Professional Branding Strategies for the Career Development Association of Australia. One topic that intrigued the group was how to do your own public relations to grow your business. Well there are a lot of tactics small and larger businesses can use and I will cover a number of these over the next few weeks. However, to start off, let’s look at – What is Public Relations? Public Relations includes a variety of tactics that strengthen your credibility, enhance your image, develop goodwill or influence public opinion.  ..

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