Mar 10, 2020

Is all Publicity Good Publicity?

The answer is…yes and no. As I heard the news this morning that Italy is in complete shutdown due to CoronaVirus, I wondered how well small businesses that may be affected by the impact of the virus are handling their crisis management. ..

Dec 05, 2019

Try These Tactics of Self Marketing to Shine in 2020

All the world’s a stage and each man in his time plays many parts… (to borrow loosely from Shakespeare). How’s your role-playing going? Are you like me as a business manager or entrepreneur busy working “on” your business and including sales, PR, event management, marketing and promotion into the part you play? ..

Nov 21, 2019

How to Use POAR to Craft Your Personal Brand Story

One of the things I love about the work I do in speaking and training is hearing stories from all kinds of people from all walks of life and from entrepreneurs and business leaders when I have the opportunity to speak and/or attend conferences.  ..

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