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Apr 23, 2020

Blow Your Own Trumpet to Boost Your Brand

The thought of self-promotion for many of us is that it is being boastful or pushy and at present, perhaps not appropriate. “Selling”, whether for your products or services or you, is a fundamental requirement for success in business. I know, you don’t like to do it and neither do I! ..

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Apr 09, 2020

Why it's Still a Good Time to Send a Media Release

It is Easter and the bunny is in town. So says my desk calendar about April. It also has January, time to hit the beach and for February, love is in the air. And so it goes for the reminder of the year, reminding me to get any themed printing done on time.  ..

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Mar 10, 2020

Is all Publicity Good Publicity?

The answer is…yes and no. As I heard the news this morning that Italy is in complete shutdown due to CoronaVirus, I wondered how well small businesses that may be affected by the impact of the virus are handling their crisis management. ..

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