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Mar 10, 2020

Is all Publicity Good Publicity?

The answer is…yes and no. As I heard the news this morning that Italy is in complete shutdown due to CoronaVirus, I wondered how well small businesses that may be affected by the impact of the virus are handling their crisis management. ..

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Dec 05, 2019

Try These Tactics of Self Marketing to Shine in 2020

All the world’s a stage and each man in his time plays many parts… (to borrow loosely from Shakespeare). How’s your role-playing going? Are you like me as a business manager or entrepreneur busy working “on” your business and including sales, PR, event management, marketing and promotion into the part you play? ..

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Nov 21, 2019

How to Use POAR to Craft Your Personal Brand Story

One of the things I love about the work I do in speaking and training is hearing stories from all kinds of people from all walks of life and from entrepreneurs and business leaders when I have the opportunity to speak and/or attend conferences.  ..

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