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A brand whether it is your own personal brand or that of your business – is always evolving. New competitors come on to the scene or the market shifts in some way. Perhaps you’re facing a job redundancy, exploring new opportunities or looking at a re-brand.  ..

You’ve hung up your shingle and customers aren’t exactly beating a path to your door. What can you do? Well you might think standing out on the street with a megaphone would do the trick. And it may be one way to gain attention for your business, however an overall public relations plan incorporating a number of profile building ideas could be just what your business needs.  ..

Personal branding is the practice of people marketing themselves and their careers as brands: according to Wikipedia. The site goes on to say that personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organisation. ..