Hi and welcome to the latest edition of Shine Communique the online newsletter with tips on how to build your personal brand through personal and professional public relations. A warm welcome also to all new subscribers including those from
Speaking of communication - who are you? What do you communicate? How do you stand out? If you haven't got a clue - that's okay. It does take time to work out your personal brand. In this issue we take a look at Signature Style. What is the one thing you can do that will differentiate you from the rest?
Keep shining!
Shine Products
To help you define your personal brand my co-authors and I have written Apprentice to Business ACE - your inside-out guide to personal branding.
Margot Spalding (Telstra Business Woman of the year 2006), says in the forward,
"Every successful person realises that it is essential that you must, from day one and point one, recognise where you are, where you want to be, and that you must undertake 'personal branding' to ensure you get there. Sensible and achievable skills are at your fingertips through the pages of this book. Once you've read Apprentice to Business Ace you will be better placed to respond to the challenges along the way."
Your copy awaits! Please click here to find out more.
Signature Style
Here's a short quiz for you.
- Who is known for his short, shorts and long blonde mullet ?
- Who says, "We'll save you!"
- Khaki clad, crocodile wrestler?
- Heiress party girl?
- Where would you be wearing gold sandals/white shoes?
- Who is the sunglasses wearing fashion designer?
- Fringed, designer of beaded elegance?
- Flamboyant singer, piano player?
- Radio beast ?
- Ponytail wearing celebrity chef?
10 out of 10? Maybe depending in what part of the world you live. But the point is, it wasn't meant to be a hard quiz. Most of the people (and place) here are instantly recognisable.
Do you have a well known tag line, wear an item of clothing or have a memorable persona? Perhaps if you did it would set you apart from the others in your field.
To become top of mind, you need to create or craft something that highlights you and only you. It becomes your signature, your logo, your swing-tag, your brand. Something about your self, your message or business that is easily identifiable that says, that's you.
Here are a couple of other examples.
Jeanne Little well-known in
Maggie Tabberer a fashion icon known for her elegant style, large figure, loose unstructured style of dress and signature colours of black and white.
Well-known business consultant and speaker Winston Marsh whose signature phrase is f-a-n-t-a-s-t-i-c.
There are many other famous examples. Perhaps there are others in your own neighbourhood or network that are just as memorable. How could you be more memorable? What can you do that is unique to you? What signature style will you create to help you stand out and shine?
With respect this article is an adaptation of a newsletter I received from David Arvin The Visibility Coach. We share a lot of similar views. Read more here www.visibilitycoach.com
Shine Seminars
Do you want to gain that extra edge to professional success? Do you want to present yourself and your company with the professional polish that clients want and expect? Would you like to learn how the power of personal branding could play a part in increasing your profits? See how you can make a positive brand impression by attending Brand Yourself to Stand Out and Shine.
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Personal branding is applying tools used by corporations to you, to make a name for yourself. It's not just your image or logo or the outer package, it is understanding and promoting your inner assets that will support you in enhancing your career.
On Wednesday, September 5 Join Sue Currie who will help you create the best personal brand image for you.
In this half-day workshop you will Learn how to:
Pinpoint your signature style and personal brand statement
Project the inner essence of you in alignment with company brand values
Package yourself and increase impact through image, and appearance
Learn more here:
What others have to say:
An engaging and informative presenter, Sue has helped our firm build on our professional image and personal skills. Thank you.
Very good. Useful in today's business environment. Enjoyed the morning, thank you very much.
We felt that you delivered a program that was engaging, informative and met both the needs of our business and our graduates. One graduate suggested it was the highlight of the week long induction.
Read further testimonials here:
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Sign up for seminar today and receive a free copy of Apprentice to Business ACE!
All Shine Seminars can be delivered in-house or as a keynote at your conference.
T: 61 2 9555 6952